Our Brand Story

Our Brand Story: Asian Sari-Sari LLC

Asian Sari-Sari LLC was born out of a heartfelt desire to help Asian families in America stay connected to their roots by making authentic flavors and products easily accessible, affordable, and welcoming. Founded as a family affair, the business was inspired by Jasmin’s vision to bring the tastes and memories of the Philippines and Asia closer to homes in Marshfield, Missouri and beyond. With Roger as the facilitator and Jocelyn sourcing delicacies straight from the Philippines, every member of the team contributes to creating a trustworthy, family-centered experience that feels like home.

From the very beginning, Asian Sari-Sari LLC has been dedicated to upholding the values of authenticity, quality, and community. The store doesn’t just provide groceries—it serves as a hub for cultural connection, offering everything from fresh and dried foods to tropical plants, kitchen utensils, and money remittance services. Whether customers shop online, pick up items via a convenient drive-through, or visit in person, they are welcomed into an environment that celebrates Asian traditions and supports families in preserving and reliving cherished memories of their homeland.

More than just a convenience store, Asian Sari-Sari LLC is a bridge between cultures and generations, striving to make every customer feel like family. The team’s commitment to responsive service, trustworthy relationships, and diverse product offerings ensures that every visit is more than a transaction—it’s a step toward building community, fostering nostalgia, and honoring heritage.